CONTINUIC
A product company for a fragmented world.
Technology understands the pieces of our lives remarkably well. It rarely connects them, and a person should not have to start over every time it changes.
CONTINUIC exists to build products that carry that burden instead. We have one product approaching public beta and a larger platform in development.
What we build
Two products, honestly at different stages.
Streamline makes it simpler to decide what to watch across the streaming services people already use. Its public beta is coming soon. Steward is a person-centered continuity platform with a longer horizon, in active development.

A CONTINUIC product · Streaming entertainment
A simpler way to figure out what to watch across the streaming services you already use.
Explore Streamline →
Steward
In developmentA CONTINUIC product · Personal continuity
A person-centered continuity platform designed to preserve meaningful context across systems and time.
Explore Steward →Our principles
What resolves the difficult decisions.
- The person is the center.
- Integrate before duplicating.
- The life is the destination.
What makes CONTINUIC different
A different starting point.
Most digital systems begin with an application.
CONTINUIC begins with the person.
Most products try to become the place you spend your time.
CONTINUIC builds products that work with the services you already use.
Most platforms grow more valuable as leaving grows harder.
CONTINUIC treats the person as the customer, not the product.
Most systems organize around a single domain.
CONTINUIC organizes around a life that crosses them.
The company we intend to become
Principles that reach past the product.
People who use CONTINUIC products are trusting us with their time, their attention and, in Steward’s case, meaningful context from their lives. The company has to deserve that trust — not only in the products, but in how the company itself is built.
These principles are meant to reach past the interface and govern the decisions that are easiest to compromise later.
Architecture
Product decisions
Security
Privacy
Business models
Partnerships
Incentives
Hiring
Governance
Culture
Trust is not something we ask people to hand over. It is something we have to keep earning.
Where we are now
Shipping now. Building for the long term.
Streamline can be previewed today at streamline.continuic.com and is being actively developed as it moves into public beta.
Steward is currently in development. The initial prototype is focused on proving persistent continuity across health and adjacent context. This site describes the architecture and direction of Steward. It does not claim that every capability described already exists.
Read the Steward vision →
Founder & CEO
Adrian Appleberry
Founder & CEO, CONTINUIC
Adrian Appleberry founded CONTINUIC and leads it as CEO. The thinking that led him to Steward revealed a broader thesis: people are left to connect technology that was never built to work together. CONTINUIC now builds more than one product around that idea — Streamline, approaching public beta, and Steward, in development.
A senior core is already taking shape around Steward’s architecture. The broader team follows as the company grows.
Get in touch
Where the conversation continues.
Investors, partners, prospective collaborators and press are welcome to reach us directly at hello@continuic.com.
Contact CONTINUIC →Careers
Handled directly at hello@continuic.com for now.
Press
Handled directly at hello@continuic.com for now.
Partners
Handled directly at hello@continuic.com for now.
Investor information
Handled directly at hello@continuic.com for now.
What we owe people
Trust cannot merely be something we ask people to give us.
It has to become something we continually earn.
The standards we hold our products to are also standards for the company building them: respect for the person’s time and information, honesty about what our products can and cannot do, and control that stays with the person.
One person. One story. One life.
Stay connected
Follow CONTINUIC.
Product releases, company updates, and the things worth sharing.
